Renewed Partnership with Iconic Heritage Brand R.M.Williams

The Adelaide Equestrian Festival Announces Renewed Partnership with Iconic Heritage Brand R.M.Williams

Adelaide, Australia – The Adelaide Equestrian Festival is thrilled to announce the continuation of its partnership with renowned Australian brand R.M.Williams for the 2025 event. This exciting collaboration reinforces R.M.Williams’ long-standing support of the largest equine sporting event in the Southern Hemisphere and introduces an innovative new initiative, the ‘R.M.Williams Corporate Cup’, aimed at engaging the corporate world in the thrilling sport of equestrian competition.

The ‘R.M.Williams Corporate Cup’ is a dynamic new initiative designed to foster a team-based atmosphere for our competitors and non-equine industry sponsors. This initiative offers Team Sponsors the exclusive opportunity to meet and interact with elite riders and their horses, while gaining behind-the-scenes access to meet the equine stars and enjoy the event’s premium hospitality offerings.

In a groundbreaking move, every competitor entered into the 2025 Adelaide Equestrian Festival will be automatically nominated to a team, competing for the inaugural ‘R.M.Williams Corporate Cup’ title. The competition will showcase not only the skill of riders but also the spirit of camaraderie, blending the excitement of world-class equestrian sports with the opportunity for businesses to immerse themselves in the event’s prestigious atmosphere.

R.M.Williams, with a history spanning over nine decades, has become a symbol of resilience, craftsmanship, and Australian heritage. Originally created for the tough men and women of the Australian outback, the brand’s signature one-piece leather boots have become an international icon, worn by millions of people, including some of the world’s most famous figures.

As the host city of the only Five Star level equestrian event in the Southern Hemisphere, Adelaide is proud to continue its association with R.M.Williams, a brand whose heart beats in the region. With manufacturing, apparel, and accessories meticulously crafted in the suburb of Salisbury, R.M.Williams’ commitment to quality and tradition is proudly anchored in the heart of South Australia.

“We are incredibly excited to continue our partnership with R.M.Williams, a brand that shares our commitment to excellence and innovation,” said Kirsty Withers, Festival Director. “The ‘R.M.Williams Corporate Cup’ will create an exciting new avenue for corporate engagement with the equestrian community, and we can’t wait to see the teams compete for this inaugural title.”

The 2025 Adelaide Equestrian Festival promises to be an unforgettable experience, blending world-class equestrian sport with unique opportunities for sponsors, competitors, and attendees alike. Stay tuned for more updates as we prepare for another year of exceptional competition, camaraderie, and corporate collaboration.

A list of Corporate Team Sponsors already committed to the inaugural ‘R.M. Williams Corporate Cup’ is [here].

About Adelaide Equestrian Festival:

The Adelaide Equestrian Festival stands as Australia’s premier eventing competition, drawing elite riders, exceptional horses, and passionate equine enthusiasts from around the globe. Renowned for its world-class facilities and demanding cross-country courses, the festival not only celebrates the sport of eventing but also holds the distinction of being the largest equestrian event in the Southern Hemisphere.

About R.M.Williams:

Since 1932, R.M.Williams has answered a call for hardwearing, timeless products that can hold up against the harsh conditions of the Australian outback - and look good whilst doing it. The brand’s bestselling leather boots and belts are still crafted by hand in Adelaide, South Australia, alongside an ever-growing range of apparel, accessories and lifestyle products. At the heart of everything R.M.Williams does is a simple promise of loyalty and endurance; a commitment that its products will accompany their wearer on all of life’s great journeys. This signature standard of quality has become the stuff of legend across the globe, with loyal followers donning their RMs in outback cattle stations and city streets alike. R.M.Williams is owned by Andrew and Nicola Forrest. 

Media Contact:

Sarah Stokes

Publicity Manager

Parláre Public Relations

0412 658 390