Pryde’s EasiFeed Extends Long-Standing Partnership with Adelaide Equestrian Festival for a further three years

One of the Festival’s longest-standing partnerships will continue, with Pryde’s EasiFeed signing a new exclusive agreement as the Official Feed Partner of the Adelaide Equestrian Festival and elevating their brand position to Major Partner status.

The partnership will also see Pryde’s EasiFeed aligned with the Dressage discipline across two days of competition, providing the brand with a prominent presence as competitors begin their campaign in the arena before progressing to the Cross Country and Show Jumping phases.

The partnership is one of the longest-standing commercial relationships in the Festival’s history and reflects a shared commitment to equestrian sport, horse health and performance.

Adelaide Equestrian Festival Event Director Kirsty Withers said the longevity of the partnership made the renewal particularly significant.

“Long-term partnerships like this are incredibly important to our Festival. Pryde’s has supported the event through many stages of its growth and evolution, and their continued commitment demonstrates the value they see in the Festival, our competitors and our highly engaged equestrian audience.”

The renewed partnership will see Pryde’s EasiFeed maintain a strong presence throughout the four-day Festival, connecting with competitors, horse owners and spectators through its Dressage alignment, brand activation and broader Official Feed Partner rights.

Kylie Hardy, Brand Manager – Pryde’s EasiFeed said the company was proud to continue its association with the Adelaide Equestrian Festival.

“We’re incredibly proud to continue our partnership with the Adelaide Equestrian Festival, a relationship that is now approaching two decades. For Pryde’s, this partnership has always been about more than brand presence. It’s an opportunity to support one of Australia’s most important equestrian events, connect with riders and horse owners, and be part of a Festival that showcases our sport at the very highest level.”

The Adelaide Equestrian Festival is held in the Adelaide’s East Park Lands, bringing together elite international equestrian competition and a four-day Festival experience in the heart of the city.