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RB Sellars and Adelaide Equestrian Festival have today announced a partnership that will see these two iconic Australian organisations unite to celebrate the deep-rooted connection between horses and the Australian community.

As the event’s Official Apparel Partner and Cross Country Day Presenting Partner, RB Sellars will collaborate with the Adelaide Equestrian Festival to dress Officials and Key Event Personnel.

"We are thrilled to welcome RB Sellars as a key partner for this year's festival, said Adelaide Equestrian Festival Chairman Greg Rolton. "Cross Country Day holds significant importance for both our equestrian community and our Australian riders aiming for the Olympics - ambitions that RB Sellars strongly support."

Australian owned and designed, RB Sellars has been outfitting Australian families who share a passion for the land since 1996. Inspired by the rural way of life and the practical needs of

their customers, RB Sellars has recently expanded their range of practical country wardrobe essentials to introduce its Equestrian range. This exciting range offers the same hard-wearing quality synonymous with the brand, catering to both riders and their horses. 

RB Sellars CEO Jim Gall echoed the excitement about the partnership:

"For over 25 years, RB Sellars has drawn inspiration from the Australian landscape and the hardworking communities who work on it. We are honored to support the inspiring

Adelaide Equestrian Festival team who bring this world-class event to Australia, and the

dedicated competitors who have trained for many years to achieve this goal."

"Supporting our community is at the heart of everything we do." continued Gall. "We are

thankful to play a small yet significant role in the journey of those Australian eventers

striving to reach the Paris Olympics."

Since its humble beginnings, RB Sellars has grown its regional presence to include stores

across Australia and New Zealand, a successful online business, and a business-to-business arm outfitting rural and urban businesses Australia-wide.

“The Adelaide Equestrian Festival celebrates the profound bond between humans and

horses” continued Greg Rolton, Chair of the Adelaide Equestrian Festival, “The festival's

objective to entertain a broad spectrum of equine enthusiasts, is an important shared value with RB Sellars.”


Media Contact Adelaide Equestrian Festival: Sarah Stokes of Parlare Public Relations Contact 0412 658 390 |



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