All eyes will be on Pryde’s EasiFeed Dressage Day when Adelaide’s Equestrian Festival gets underway

With anticipation building for the 2026 Adelaide Equestrian Festival, one of the standout moments that riders and spectators alike look forward to is Pryde’s EasiFeed Dressage Day. As the opening phase of competition, dressage plays a crucial role in shaping the leaderboard and setting the tone for the days ahead.

At Adelaide, Australia’s only five‑star and one of the world’s premier three‑day events, its significance is magnified.

Pryde’s has been proudly associated with this day for many years, supporting an event that stands as the pinnacle of Australian eventing. The long-term partnership has helped shape Friday at Adelaide into the polished, world‑class showcase it is today, reflecting the standard and prestige the event is known for.

For Pryde’s‑sponsored rider Emma Mason, returning to contest the five-star again in 2026 with KPH Kingfisher, the significance of Pryde’s Dressage Day is unmistakable.

“I enjoy the dressage phase,” Mason said.

“There are always the nerves with a big competition, but I take confidence from knowing I’ve done everything I can in the lead‑up to get the best out of my horse. I try to relax, show off my horse’s strengths as best I can, and not dwell on mistakes.

“I try to remember to enjoy the moment - it isn’t every day we get to canter down the centre line at Adelaide,” she said.

Emma has experienced Pryde’s EasiFeed Dressage Day before, and what stands out most is the atmosphere.

“It has such an international feeling - the beautifully manicured arena, the crowd, the big screen. And the atmosphere is incredible,” Mason said.  

It’s a sentiment shared by many riders who recognise that Adelaide’s dressage arena is unlike any other in the country.

In three‑day eventing, dressage is often described as the foundation of the sport, and Emma agrees wholeheartedly. With margins between placings often razor‑thin, every movement matters.

“A good performance in this phase gives me confidence that my preparation has been on song and that I'm ready to throw everything I've got at the next phases,” she said.

The journey to Adelaide is a major undertaking, and for Emma, ensuring her horses arrive ready to perform is a crucial part of the process.

“I think it is important that the horses have a feed that not only contains all the nutrients they need but that they enjoy eating, so that they keep their condition as much as possible on the trip.

“I have done the 18-hour trip to Adelaide quite a few times now and I like the combination of Pryde's EasiRide and Pryde's EasiResult - the horses arrive looking alert and well, and they eat well throughout the week of competition. For the demands of a 3DE, I add Pryde's EnergyPak as well,” she said.   

Pryde’s recently welcomed Mason to the sponsored rider team and her connection to the brand is longstanding.

 “I’ve been feeding Pryde’s for most of my competitive career, so it’s really cool to now be part of the team.”

Pryde’s is proud to be a major sponsor of the 2026 Adelaide Equestrian Festival.